Got Twitter, Facebook, and YouTube? Mastering Social Networks for Academic Outreach


  • Margot Gerritsen,
  • Ian Hsu

Margot Gerritsen is an Associate Professor in Energy Resources Engineering. Originally from the Netherlands, she left the country after receiving her MSc degree from Delft University of Technology. She earned her PhD in Computational Mathematics from Stanford in 1996. After teaching at the University of Auckland in New Zealand for five years, she returned to Stanford in 2001. Together with her colleagues and students, Margot works to develop computational tools to optimize the development of energy resources. She is active in large-scale solar development, wind farm optimization, marine energy, as well as mitigation of the harmful environmental impacts of oil and gas production. Margot is an expert in energy resources, fluid dynamics and computational mathematics, and teaches courses in these areas. She regularly advises NGOs, VCs, policymakers and the energy industry. Margot produces a podcast show on energy issues at

Ian Hsu has been director of Internet Media Research at Stanford since 2007. A graduate of Stanford's class of 1998 in electrical engineering, Ian went on to earn a master's in management science and engineering in 2001. He previously worked at Advanced Micro Devices and Spansion, AMD's spinoff, the latter as a manager of internet marketing, before joining a startup called FilmLoop in 2006. For his work on Stanford's university Facebook strategy, Ian was awarded the 2009 Excellence in New Communcations Award by the Society for New Communication Research (SNCR), a global non-profit research and education think-tank dedicated to the understanding of new media.  Ian's work at Stanford has been covered by many educational and new media publications including The Chronicle of Higher Education, CASE Currents, Mashable and Inside Facebook.